Live sales account for the majority of beauty and personal care e-commerce sales on TikTok. In January 2023, around 89 percent of sales came from live sales, while 11 percent originated from video sales. During the surveyed time period, video sales peaked in November 2022, making up one-fifth of TikTok's sales.
Distribution of beauty and personal care e-commerce sales on TikTok from October 2022 to January 2023
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Shoplus. (March 1, 2023). Distribution of beauty and personal care e-commerce sales on TikTok from October 2022 to January 2023 [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1404985/tiktok-beauty-personal-care-e-commerce-sales/
Shoplus. "Distribution of beauty and personal care e-commerce sales on TikTok from October 2022 to January 2023." Chart. March 1, 2023. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1404985/tiktok-beauty-personal-care-e-commerce-sales/
Shoplus. (2023). Distribution of beauty and personal care e-commerce sales on TikTok from October 2022 to January 2023. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1404985/tiktok-beauty-personal-care-e-commerce-sales/
Shoplus. "Distribution of Beauty and Personal Care E-commerce Sales on Tiktok from October 2022 to January 2023." Statista, Statista Inc., 1 Mar 2023, https://www.statista.com/statistics/1404985/tiktok-beauty-personal-care-e-commerce-sales/
Shoplus, Distribution of beauty and personal care e-commerce sales on TikTok from October 2022 to January 2023 Statista, https://www.statista.com/statistics/1404985/tiktok-beauty-personal-care-e-commerce-sales/ (last visited December 25, 2024)
Distribution of beauty and personal care e-commerce sales on TikTok from October 2022 to January 2023 [Graph], Shoplus, March 1, 2023. [Online]. Available: https://www.statista.com/statistics/1404985/tiktok-beauty-personal-care-e-commerce-sales/
